Skip to product information
Moiré Fashion
Obstplatz 9
39100 Bolzano
Phone: 0039 0471 1807294
The Moiré Style
Moiré Fashion stands for lifestyle, joie de vivre, and elegance. Exceptional fashion for the extraordinary woman.
Moiré fashion is passion, enthusiasm, creativity.
Fashion, ideas and accessories for every taste, every requirement, every age and every occasion.
Street style is the magic word; fashion should be wearable.
With Moiré Fashion, Irene Moschén has created a unique style that has captivated women of all generations in the Moiré stores in Bolzano. The name Moiré is derived from a combination of "Moschén" and "Irene."
Moiré is also a term for a raster effect in photo printing or for shimmering fabric patterns.
Irene Moschén is the head, heart and soul of Moiré Fashion.
Irene is the daughter of the inventor of the chestnut hearts, the Bolzano confectioner and merchant Ivo Moschén.
Just as her father was a confectionery artist, Irene sees herself more as a fashion artist than an entrepreneur. As a child, the Bolzano native loved playing with Barbie dolls. She would pick out clothes for the dolls and put together outfits.
Today, Irene Moschén dresses women of all ages who want something
Looking for something special. Moschén spends about three months a year on the road, often with her collaborator and top fashion consultant Toni Perna, to find this special fashion.
She reads ten to 20 fashion magazines a week, visits trade fairs around
around the globe and looks at what women in other parts of the
world like this.
Street style is the magic word; fashion should be wearable. With Moiré Fashion, Irene Moschén has created a unique style that has captivated and continues to captivate several generations of women in Bolzano's shops.
